In case you haven’t prepared your social media to capture the attention of your customers and trigger Christmas shopping, it’s time to use these 4 simpletips that will make your social media festive and merry for the festive season.
Idea 1: Decorate Your Cover and Profile Photo
Your Cover Photo should always primarily represent the values and personality of your brand, but if you want to get your audience in the season spirit you have to change it to reflect the festive season. People are browsing social media more than usual so fresh Cover Photos will motivate them to check your social media and look for special offers or gift ideas.
To start, try to picture the Cover Photo as your billboard and ask yourself what information you want to promote during the Christmas season. Maybe you have some special seasonal products you want to showcase or some special deals your fans would like to hear about? Tell that to your audience with a simple and effective design that consists of a bold background color and playful combination of serif and sans serif fonts
Idea 2: Create a Very Merry Christmas Offer
Christmas is one of the biggest buying seasons of the year during which most retailers earn as much as 20% of their annual revenue, so a lot of effort is placed into attracting buyers to choose a particular brand.
Messages such as: one day only, limited quantity sales, buy-one-get-one free, special discounts or holiday coupons are among the most frequent deals used. To bring attention to the message make sure you place text on a background that will not be too distracting. Apply the principle of font hierarchy and give bigger font size to more important pieces of the information, such as the discount value.
Idea 3: Show the Magic of Giving
The festive season is a time to remind ourselves that we should be helping others more, so share that thought and your efforts with your audience. Prepare a special holiday eBook and encourage downloads by saying you will offer 100 pounds for every 100 downloads. Or create a special hashtag and promise you will donate one pound for each shared tweet that contains such hashtag.
For inspiration take a look at US retalier Macys. The #MacysBelieve hashtag campaign that invites kids to send their letters to Santa at Macy’s stores. For every letter received Macy’s is donating a dollar to the Make-A-Wish Foundation. In 2013 the hashtag campaign ended up raising 2 million dollars!
Idea 4: Wish a Merry Christmas!
Simple. If you are tempted to think that Christmas Day is a good time for giving your social media accounts a rest, think again. Your audience will be logging in to their profiles to wish family and friends a happy Christmas so this is a perfect opportunity for you to send out a “Merry Christmas” message from your business.
Do you have other ideas on how to get your social media ready for Christmas? Will you try the ones we have suggested? Let us know in comments!